Bachelor In Retail Managerial Skills

Highlight Courses

  • Course level
  • Graduation (Degree)
  • Duration
  • 3 years (Multiple exit points)
  • Examination Type
  • Semester (Total 6 semester)
  • Eligibility
  • 12th/ITI/Diploma or equivalent
  • Admission process
  • Merit List, Entrance examination
  • Course Fee
  • Rs. 35,000 (Per semester)
  • Average salary
  • 2 to 4 Lakhs per annum
  • Top Recruiting Companies
  • Retail Industries, Reliance Group, ITC Retail, Aditya Birla Group, Tata Groups, Lifestyle International, Spencer’s, Wall-Mart, D-Mart and Many more
  • Job Positions
  • Retail Manager, Store Manager, Retail Buyer, Merchandiser, Analyst, Supply Chain Distributer, Marketing Executive, Warehouse Manager, Brand Manager, Customer Care Executives, Image Promoter Merchandise Manager, Department Manager etc.


Retail Management is the process of management of retail of commodities to customers from retail stores, for personal use. This includes all the steps involved in:
  • Bringing customers into the store
  • Fulfilling customers’ buying needs
  • Saving time and ensuring customer satisfaction.
Retail Management involves:
  • Brand management
  • Customer relationship management
  • Sales management
  • Direct interaction with customers
  • Co-ordination of business activities from designing of a product to its delivery and post-delivery service.
  • Addressing customers problems.
  • Monitoring retail orders.
  • Handling merchandising.
  • Managing HR
  • Supervision of stocks/inventory.
  • Supply chain management.
  • Bringing customers into the store
  • Fulfilling customers buying needs.
  • Saving time and ensuring customer satisfaction.

Syllabus and Course Description

A year – wise breakup of the course’s syllabus is tabulated below.

  • Overview of retailing
  • Retail marketing
  • Retail management perspective
  • Customer service management
  • Internship
  • Viva voice
  • Buying merchandizing I
  • Store operations I
  • Human resources
  • Principles of marketing economics
  • Business communication
  • Field study I
  • Buying merchandizing II
  • Store operations II
  • Visual merchandizing
  • Sales management
  • Customer value management
  • IT application in retail
  • IT application in retail

Retail management needs a new generation of smart retail professionals of international calibre, and this course aims to equip such eligible candidates with skills in the best practices followed across the globe in retail. Retail Managers are responsible for:

  • Overseeing a store’s operations and staff.
  • Using visual design strategies to improve the sales of products.
  • Ensuring that a store operates efficiently and profitably.
  • Ensuring that the store’s employees perform adequately.
  • The store’s sales and employee schedule.
  • Resolving problems cropping in the store.
  • Coordinating a store’s activities.
  • Managing a single department in a store, or the entire store.

Purchasing Managers buy retail products meant to be sold in stores.

Such professionals may choose to specialize in specific retail specialties, such as:
  • Beauty supply shops.
  • Electronics retailers.
  • Clothing stores.

Some of the top professional profiles open to such graduates are listed below with the corresponding salaries offered for the respective positions.


Job Profile Scopes in Bachelor In Banking, Financial Services & Insurance

Retail Executive

A Retail Sales Manager is responsible for the day-to-day operations of a retail store and overseeing salespeople, customer service representatives, and other employees. They interview, hire, and train new employees. They may also prepare schedules and assign duties for current employees. They often work nights, weekends, holidays, and may personally handle customer complaints

Average Salary

12 Lacs

Advertising Manager

An Advertising Manager oversees the advertising activity of a business. Specific role of an Advertising Manager varies depending on the business. They may manage the staff and activities of an outside ad agency that the business has hired, or create the business’ advertising in house.
Some general activities for this occupation include forming and directing the business’ strategy for advertising, implementing advertising campaigns, and supervising various advertising-related departments.
A specific Advertising Campaign Manager must estimate the campaign’s budget and approve the advertising material, and evaluate the campaign’s overall performance to its conclusion.

Average Salary


Sales Manager

International Sales Managers direct, train, and supervise the sales staff. They coordinate the operations of the sales department across the globe by establishing goals, and monitoring the volume of sales from staff members.
They must also review progress reports to determine customer needs, sales potential, and the pricing of products or services.
Sales staff are typically assigned territories or geographic regions by an International Sales Manager, and managers constantly monitor and evaluate their progress.

Average Salary


Administrative Officer

A Chief Administrative Officer (CAO) is a top-tier executive who most often reports to the Chief Executive Officer (CEO).
They manage the day-to-day operations of a business and are sometimes referred to as the Chief Operating Officer. Scope of this position depends largely on the size of the business and the industry in which it operates. They usually manage numerous branches of the business including finance, sales, human resources, and marketing.

Average Salary


Operations Manager

Business Operations Manager and government agencies plan and organize the activities of businesses, and non-profit organizations. Depending on the organization, they may also be responsible for overseeing a variety of departments from human resources to accounts payable.
Some job duties may include coordinating educational assignments for staff, reviewing budgetary information, monitoring expense reports, and interpreting financial data. They perform cost-benefit analyses on internal programs.

Average Salary


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